maandag 28 maart 2011

Importance of user research

Before I'm going to show you some sketches of our User Interface Design project, I want to underline the importance of a good user research phase for an interface/design.

When people start designing an interface without exactly knowing who their target audience is and what this target audience needs and want and moreover what their target audience definitely NOT needs and NOT wants, the results will (99 out of a 100 times) be poor. In one of my earlier blog posts I have showed you multiple of these poor designs, which all perfectly illustrate my point.

The user research phase of our UID project existed out of several interviews and contextual inquiry in which we observed people while they were waiting on the bus. The results of this user research confirmed our earlier ideas about 'waiting on the bus', and are essential for the further phases of our UID project.

We even made a short movieclip of this, which I will try to post in a couple of days!

So remember, when you are designing something (practically everything) always keep an eye on the users of your design before you end up the same way as the designs I've showed you before!

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